Although the art of rhetoric is central to the practice of politics it also plays an important role in civic and private life. Using Aristotelian notions of ethos, pathos and logos, this collection offers engaging discussions on everything from Prime Minister's Questions and Welsh devolution to political satire and the rhetoric of cultural racism.

An original combination of theoretical innovation and a detailed empirical analysis of the ideas, language and policy of New Labour. Politicians often appeal to moral principles and arguments in their efforts to win support for new policy programmes. Yet the question of how politicians use moral language has until now been neglected by scholars.