The social-research organization Mass-Observation was founded in 1937. In this book, the true extent and significance of Mass-Observation's unique role in the formation of postwar Britain's idea of itself through the examination of everyday life across the long twentieth century. An excellent guide to Mass-Observation and the period generally, this scholarly work also provides surprising insights into the role social research has played in the development of policy and mass democracy.

This book outlines the methodology and results of the Fiction and the Cultural Mediation of Ageing Project, led by a research team from Brunel University, UK. It investigates how older people resist stereotypical cultural representations of ageing and demonstrates the importance of narrative understanding to social agency.