China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone developing business in Asia as Backman provides an essential map for Asia's future.
China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be elderly. By 2010, China will have 7 of the world's biggest sh...
Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating...
Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has...
