This book gives an introduction of the new funding model crowdfunding," which describes the fund-raising through numerous individuals via online intermediaries. During the financial crisis, traditional financing channels tighten up on their investments, Funding for innovative business projects, for small and medium sized enterprises become more difficult, crowdfunding becomes a feasible solution. Ordinarily crowdfunding is used in the initial funding or early-stage financing, both involve in high risks. Crowdfunding industry is still in its infancy, appropriate stakeholders' protection...

This book gives an introduction of the new funding model crowdfunding," which describes the fund-raising through numerous individuals via online intermediaries. During the financial crisis, traditional financing channels tighten up on their investments, Funding for innovative business projects, for small and medium sized enterprises become more difficult, crowdfunding becomes a feasible solution. Ordinarily crowdfunding is used in the initial funding or early-stage financing, both involve in high risks. Crowdfunding industry is still in its infancy, appropriate stakeholders' protection...