Sungi Bear, inspired by the will to demonstrate the magic of the "imagination," is a cute little cub who loves to take his friends on adventures. Sungi Bear knows about the need of constant learning, being on time, healthy eating, exercise, having clean fun, having a good balance of self-esteem and love Sungi Bear's favorite color is green, he loves to travel, read and play hide and seek with his friends all while using his IMAGINATION .