"Antwaneisha," "Brionshay" and "Tayvion"--for some, pronouncing these names are a daunting task, and for others, it's a symbol of cultural identity. Black Names Matter: The Black Names Book defines names commonly referred to as "Ghetto," "Ratchet" and "Hood," in American society by dissecting them. The lesson that the book teaches is that the majority of "Black Names" aren't African, but are unique names that come from combinations of two or more names, names constructed with common prefixes and suffixes, and much more. In many cases, names are "conjugated" with a formula that can be...