The Chameleon in the Room provides practical strategies and tactics for the management of the risks that injure real businesses. Real businesses are those that produce, trade, consume or distribute physical commodities, machinery, parts and equipment or consumer products and services. It is unusual in that it provides tools specifically designed to manage those risks that are often ignored by executives; the same risks that have surprised and fatally wounded many giant enterprises, and countless SMEs. In this way it particularly addresses the concerns and responsibilities of Executive...