Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice. Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategies. develop persuasive writing skills. craft a variety of writing products. design effective publications such as newsletters, direct mail pieces, and brochures. manage legal and ethical responsibilities. master fundamentals of writing for the media. influence the court of public...