Understanding and Negotiating 360 Ancillary Rights deals examines the new and current music industry business model for record and multiple rights deals. The 360 or ancillary rights deal, also known as multiple rights or passive income deals is the new and now standard business model between the recording artist and music companies, which grants the company an economic interest and sometimes controlling rights to the artists non-record activities in the entertainment industry, including touring, live appearances, merchandising, film, television, book publishing deals,product endorsements,...