This study combines econometrics and agent-based modelling to evaluate the impacts of a range of pesticide use reduction strategies in the context of Thai highland agriculture. Pesticide productivity and pesticide overuse are quantified, while determinants of the adoption of innovations in pesticide use reduction are estimated. On that basis, the Mathematical Programming-based Multi Agent System (MPMAS), a bio-economic simulation model, is used to ex-ante assess the adoption of Integrated Pest Management (IPM) in combination with a series of market-based instruments that boost the...