What does online community look like in the age of social networking? How do participatory culture platforms reflect both their designers' intentions and the desires of their users? In this incisive and timely work, Adrienne L. Massanari discusses how culture is created and challenged on Reddit.com, the self-proclaimed front page of the internet. Reddit enables the sharing of original and reposted content from around the web, and provides a platform for like-minded individuals to commune around topics of interest - everything from the joys of drinking beer in a shower (/r/showerbeer) to...

What does online community look like in the age of social networking? How do participatory culture platforms reflect both their designers' intentions and the desires of their users? In this incisive and timely work, Adrienne L. Massanari discusses how culture is created and challenged on Reddit.com, the self-proclaimed front page of the internet. Reddit enables the sharing of original and reposted content from around the web, and provides a platform for like-minded individuals to commune around topics of interest - everything from the joys of drinking beer in a shower (/r/showerbeer) to...