Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: .When we change the process/system, people will change their behaviour .Changes need to come from the top and filter down .Big changes need big actions .Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a...