By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With more than 100 practical tips, tricks, and insights, Guy Kawasaki presents a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. He guides you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.