Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this "Festschrift," Folke 01ander7s colleagues and collaborators over the years want to honour him and to express their appreciation of his life-long contribution to - search, especially research within the themes reflected in the title of this volume: Consumers, Policy and the Environment. Having established close collaboration with European economic psychology's grand old man, Karl-Erik Warneryd, already during his PhD study, Folke 0lander became an active contributor to the development of economic psychology...