This book proposes a revolutionary new theory of construct measurement - called C-OAR-SE - for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: - Management - Marketing - Information Systems - Organizational Behavior - Psychology - Sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used...