This study presents the first-of-its-kind in the area of mango supply chain and exporting in Myanmar. It mainly focuses on hindrances and opportunities of mango exporting faced by growers, marketers and exporters from two different study areas. An exploratory research approach was applied to investigate hindrances and opportunities in mango supply chain. The results showed that most growers have the strong intention for export and could not produce quality fruits due to the lack of post-harvest facilities and the absence of Good Agricultural Practices (GAP) standards. The marketers said that...

This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products.Farmers, operators and retailers from...