In developing as well as developed countries, science plays a great role for social welfare and empowerment. Of all the media, radio is an effective medium to reach the masses. This is because even illiterates can use this medium, especially in a developing country like India. All India Radio (AIR), community radio, Gyan Vani and private FMs make efforts in imparting scientific temper. The book covers the perceptions of the radio listeners about the potentiality of the radio to provide science programmes in an effective way in the urban areas. It explores the broadcasting intensity of the...