In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupa one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupa in the...
In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupa one year after the first few television sets arrived. On...
