'An apple a day keeps the doctor away'. While it may be true that a balanced diet is a prerequisite for good health, how good is what we eat and drink every day? And is it actually possible to fulfil every customer desire with the vast array of foodstuffs on offer? BSE, dioxin in eggs, EHEC sprouts: in the light of repeated food safety crises, the issue of quality assurance as well as customer-oriented quality management has become of prime importance for the agri-food industry. This sector features highly complex value-added chains, which means that quality deficiencies or contaminations can...