This research work involves a profile characteristics of Small and Micro Enterprises in Voi Municipality, Kenya. A thorough literature review was undertaken before coming up with research questions and hypothesis that was used to guide the research study. The main variables of the study were drawn from factors that affect the performance of small and micro enterprises such as social demographics, business ownership, business financing and government laws and regulations. It is evident that majority of Small and Micro Enterprises face similar challenges in both developed and developing...