From the old times on, doubtless ethics presents an important part of philosophy, mainly as guidance for solving practical problems. In the times of big social changes the ethical questions arise anew. The current times of scientific and technological radical changes, of globalization and instability, demand up-to-date ethical discussion and answers. According to all the differences in the world, which occur because of the media and technological capabilities present in the consciousness of ordinary people, one should ask himself how to find the directions of the action and activity of an...