Should we really accept road trauma as collateral damage from daily road use? Eliminating Serious Injury and Death from Road Transport: A Crisis of Complacency explores why societies and their elected leaders view traffic safety as a (relatively) minor problem. It examines the changes in the culture of road use that need to occur if this public health problem is to be effectively resolved.
Examines why road use culture is ego-centric ("what's in it for me?") and why this blocks progress
Explores...
Listen: Ian Johnston busts the bad behavior myth.
Should we really accept road trauma as collateral damage from daily road use? Eliminati...