Bachelor Thesis from the year 2011 in the subject Communications - Mass Media, grade: None, Gujarat University (Mass Communication & Media Centre ), course: BS (Honors), language: English, abstract: Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are...