Diploma Thesis from the year 2012 in the subject Communications - Media Economics, Media Management, grade: 1,3, University of Cologne (Seminar fur Allgemeine BWL, Medien- und Technologiemanagement), course: Medienmanagement, language: English, abstract: This thesis considers the influence of digital distribution on the independent music artists' position in the value chain with respect to rights, costs, and market potential from the perspective of an economic analysis. It begins by delineating the relevant terms and providing a research background about the digital distribution of...