Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Zilina, language: English, abstract: The purpose of the thesis is to compare and explain processes related to aircraft sales in aircraft manufacturers marketing departments of large and small aircraft producers in practice and on examples. Due to complexity of marketing processes which are performed by large manufacturers it was decided to dedicate to this processes the practical part of the thesis, and because of that the case study is focused on these...