Scientific Essay from the year 2013 in the subject Business economics - Investment and Finance, Slovak University of Agriculture in Nitra (Faculty of management and marketing ), course: ICABR2013 Congress South Africa April 2013, language: English, abstract: Der Beseitigung von Armut in den Entwicklungslandern und Schwellenlandern sollte zukunftig mehr Beduetung beigemessen werden. Die Beseitigung der Armut sollte strukturiert unter Einsatz moderner Konzepte und Ideen erfolgen. Das Base of Pyramid Konzept von Prahalad ist eine gute Basis hierfur. Der einseitige Einsatz von sogenannten...

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers...