Research Paper (undergraduate) from the year 2007 in the subject Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management & Consulting), course: Information Technology applied in Marketing & Sales, 6 entries in the bibliography, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy...