Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, comment: "An amazingly detailed yet compact master thesis that is definitely worth reading if you're asking youself how to bring traditional CRM approaches to life in the digital space." "A detailed investigation of Foursquare, its functions from a user's as well as from a business' point of view and a critical analysis of its suitability as a CRM tool...
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,0, Berlin Sc...