Scholarly Research Paper from the year 2012 in the subject Communications - Mass Media, printed single-sided, grade: none, - (Kenya Institute of Mass Communication (KIMC)), language: English, comment: Media is a powerful enigmatic force that a society cannot fight or wish away. This paper therefore seeks to guide us to keenly analyze the media and understand its mechanism in influencing our youth's thoughts about themselves in behavior and personality. No one would want to see the media as a Trojan Horse hiding societal ills and instabilities. It is in knowing what is "media" that we embrace...