Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful...

Thesis (M.A.) from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Liverpool, course: Information Management, language: English, abstract: Social network sites have millions of users worldwide with the sites integrated into the daily practices of the users with increasing numbers recorded among university students. Examples of popular social network sites used commonly by university students include Facebook, Bebo, MySpace, Cyworld and many others. The largest of the sites among university students being Facebook created in...