Consumers in Britain face a curious mix of taxes and duties that are messy, opaque and out of date. They are also unfair: the poorer you are, the more of your income goes to pay these taxes. At the same time, we are ceaselessly bombarded by marketing information that is very one-sided. The foods that make us fat, for example, are promoted a great deal more than the foods that could keep us healthy - and again it is mainly the poor that bear the brunt. This book draws on insights from behavioural economics, participative decision-making and the author's twenty-five-year research career to take...