Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical...

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical...

Incorporating chapters by some of the top researchers in communication, this book covers communication work specific to difficult conversations and challenging issues surrounding HIV/AIDS. The chapters include new theoretical frameworks, reviews of current research, and descriptions of ongoing research efforts from communication perspectives. Woven throughout the book is research that focuses on difficulties and challenges associated with communication about HIV/AIDS. The editors believe disseminating information about these communicative issues can help create a culture where attitudes,...