The present research examines the professional image of humanists in particular of graduates of English and American Studies of Vienna University. It presents the strategies of image management favored by individuals to construct and reconstruct their professional, gender and social identity in talk. Drawing on a systemic functional and a discourse-historical approach the analysis of thirty qualitative interviews shows that differences in coherence, form and consistency primarily relate to the perceived adequacy or inadequacy of the profession chosen. The results of this research suggest that...