Based on the economic principles and rules of the software industry, this book reveals strategies and business models including cooperation, distribution, pricing and production. Coverage includes discussion of software as a service and platform concepts.

Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open...