The debate on sustainable production often ends in discussions on the feasibility of far-reaching changes in relation to the competitiveness of companies. Industry itself and policy-makers tend to back away from engaging in profound processes of industrial transformation. Examples of companies who have voluntarily moved beyond what is seen as 'reasonable' and 'feasible' can overcome this deadlock. This book collects a fine sample of companies who have taken up their responsibility in this respect. To quote the editors of this book: "They are cases that might provide other firms and...