This volume analyzes how six protagonists of culture, between the end of the 19th century and the beginning of the 20th century, built their media image by exploiting the innovations brought about by the invention of photography. By exalting the cult of personality, eccentric narcissism and the nascent mass communication, they made the photographic portrait the tool through which they could become celebrities and, at the same time, found fashion and clothing styles that are still of reference today. From De Merode's stereotype of beauty to Baudelaire's total black dandyism, and from...