The emergence of what are called 'new media' and 'social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary...

The emergence of what are called new media and social media is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary...

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50 80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a discourse of denial, maintaining what critics call the dirty secret of journalism and PR. Media practitioners also engage in an accusatory discourse of spin and a discourse of victimhood . On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored...