Strategy consultant Tony Grundy provides senior leaders and top managers with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises, Demystifying Strategy helps readers assess their own strategic mind. It covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture a strategic mind.

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The pharmaceutical industry has encountered major shifts in recent years, both within the industry, and in its external environment. The cost of healthcare rising due to an ageing population, the intensification of regulatory requirements and mergers within the industry have led to an increased need for restructuring, cost reduction and culture change projects. Project management is the key to addressing these needs, and also to effective drug development. Given the costs of development and the critical issue of 'time to market', project management techniques - appropriately used - are a key...