In this modern-day anthropological manifesto, Roger Magazine proposes a radical but commonsense change to the study of people whose understanding of the world differs substantially from our own. Specifically, it argues for a major shift in the prevailing approach to the study of rural highland peoples in Mexico. Using ethnographic material, Roger Magazine builds a convincing case that many of the discipline's usual topics and approaches distract anthropologists from what is truly important to the people whose lives they study. While Western anthropologists have usually focused on the...