Remote Sensing in Action: The Curious Case of Sherlock Holmes and Albert Einstein (SEG Geophysical Monograph Series No. 18), by Enders A. Robinson and Dean Clark, questions a basic assumption of the scientific method - that new theories or experimental results are communicated effectively by traditional methods (e.g., presentations at professional meetings or publication in a peer-reviewed journal) - and suggests that the scientific method needs to be applied to the scientific method itself to find out if other styles of communication might work better. In a highly entertaining format, the...