The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of...

First published in 1992, This guide, one of a series looking at library automation systems, will not only help prospective users in their systems choice, but will also give current a better appreciation of the potential of their own system.Written by users of the system and reflecting their experience, the guide examines BookshelF's place in the automated libraries' market, the company's history, reliability and support services. All the hardware and software used in connection with BookshelF are described and the reader is taken through all the process involved in setting up the system, and...