Editorial Objectives This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issues, and aims to advance the frontiers of knowledge in this fast developing field.
Topicality The International Business and Management series deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doing business in different regions and future trends. Work on competition, the development of international business theory, methodological issues, the...