How often has an American or European businessman been astonished to have his Mexican or Brazilian counterpart break off discussions without explanation and refuse to return his calls? This book helps non-Latin American businessmen or MBA students address the region. If you want to study or work in Latin America this is a must read.

All four authors of Building Bridges Among the BRICs take a close look at the national culture of their nations with their strengths and weaknesses for politics and business. They examine the origins of these cultures from the historical and geographical perspectives.