"Changeology" is about influencing human behavior for the better. It shows how to design an effective change project, with inspiring examples in areas such as climate change, obesity, AIDS, tobacco, and nutrition. It speaks to a worldwide audience of professionals and individuals who are acting to make change in their cities, neighborhoods, and corporations. The pressing issues of today clamor for solutions, yet a surprising number of social change efforts are based on little more than folk theories. This book dispels many of the myths that prevent change projects from succeeding, and...