Game Plan is not the typical, traditional, how-to business book. It is different in numerous ways from most business books that either bog you down with information overload or bore you to tears with text book techniques. The book is written from a lighthearted standpoint with simple examples and can be read in less than two hours. If a reader needs specific help with a concept, for no additional charge, they can check out gameplanbook.com for articles, examples and resources that address their specific issue.