Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.

A major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.

The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-to-date account of the increase of obesity in children, its causes, and its prevention. The expert editorial panel has chosen contributors with considerable practical and research experience. They explore why childhood obesity is so difficult to prevent and treat. Focusing less on clinical issues and more on environmental factors, the book brings together social, psychological, biological, and...