Marshall McLuhan once noted that We do not know who discovered water, (but) it was almost certainly not a fish. Anybody's total surround, or environment, creates a condition of non-perception. This statement has become a metaphor for what has happened in Western societies, caught as they are between states of civilization created by the industrial revolution and emerging post-industrial technology. This unveiling of our cultural condition and the seeming inability of our social sciences to recognize or influence current or future trends, presents forceful challenges to those who believe they...