Based on extensive research into the business and marketing strategies of the video game industry, Wesley and Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer.

This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically highlight the importance of becoming a first-rate reviewer to early career scholars. Beginning with a working definition of a high-quality review, subsequent chapters detail the financial, career and personal benefits of peer reviewing for researchers, outline editors' and authors' expectations of reviewers, and offer a template for reviewing manuscripts...