It is an enduring theme of humanity that people are concerned about what others think of them. The notion of face has thus become firmly established as a means of explaining various social phenomena in a range of fields within the social sciences, including anthropology, pragmatics, sociolinguistics, and psychology. Yet face has also become increasingly entrenched in the literature as a kind of pre-existing sociocultural construct. This book offers an alternative in focusing on the ways in which face is both constituted in and constitutive of social interaction, and its relationship to self,...

Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids,...