"Does India has genuine design Identity in the field of Automotive Styling and other mass produced commodities?" is the question that has been analysed from various perspectives in the project. The first half of the project is the research phase based on collecting information on what is perceived to be Indian design in every evident form like pictures, images, journals, books, videos etc. Along with this, an attempt is made to understand the Indian consumer.The Second half of the project is dedicated to fresh exploration of Car styling in what is perceived to be genuinely Indian. Like...